Internal links are hyperlinks that connect one page on your website to another page within the same domain. They provide structured navigation, help users find relevant content, and play a crucial role in SEO by helping search engines understand your website hierarchy.
How Internal Links Improve SEO
Search engines use internal links to crawl and index pages efficiently. A strong internal linking strategy distributes link equity, improves page authority, reduces orphan pages, and supports better organic rankings.
Enhancing User Experience Through Navigation
Internal linking guides visitors toward related content, services, or conversion pages, increasing average session duration and reducing bounce rates.
Anchor Text Optimization and LSI Keyword Use
Using descriptive anchor text relevant to the destination topic helps both users and search engines understand context and page relevance.
