Backlinks, also known as inbound or external links, are links from other websites pointing to your site. Search engines view backlinks as signals of trust, credibility, and authority, making them one of the most influential ranking factors in SEO.
Why Backlinks Matter for Search Rankings
When reputable websites link to your content, it boosts domain authority and increases your likelihood of ranking for competitive keywords.
Types of Backlinks: Editorial, Niche Edits & Guest Posts
Earned backlinks from high-quality, relevant sites provide more value than paid or low-effort links. Natural editorial links carry the highest authority.
Link Building Strategies That Work Today
Digital PR, resource link outreach, broken link replacement, and content marketing remain the most reliable ways to earn quality backlinks.
