Your privacy choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

storefront-architecture.init()

Storefront Architecture & Performance

Build blazing-fast storefronts with cutting-edge frameworks and edge rendering

C R U D Sync Active Queries:

Powerful Data Management

Robust database architecture with real-time synchronization and CRUD operations.

  • ✔ Real-time data replication
  • ✔ Optimized query performance
  • ✔ Automated backup systems
checkout.extend()

Checkout & Cart Extensibility

Transform checkout with serverless functions and custom UI extensions

Checkout Extensibility

Extend and brand Shopify Checkout with secure checkout UI extensions, web pixels, and functions — replacing legacy checkout.liquid customizations.

export default {
  extension: 'checkout-ui',
  api: '2024-01',
  branding: true
}

Checkout UI Extensions

Add dynamic components such as banners, post-purchase offers, custom payment messages, or address validation inside the new checkout flow.

const Banner = () => (
  <Banner status="info">
    Free shipping on $50+
  </Banner>
)

Discount & Pricing Functions

Create serverless discount logic (Buy-X-Get-Y, tiered pricing, BOGO, loyalty offers) using Shopify Functions written in Rust — compiled to WebAssembly.

// Rust function
if quantity >= 2 {
  discount = price * 0.5
}
return discount

Delivery & Payment Customization

Leverage Delivery / Payment custom functions to dynamically hide, reorder, or rename methods based on cart or customer conditions.

fn filter_delivery(cart) {
  if cart.weight > 50 {
    hide('express')
  }
}

Post-Purchase Extensions

Insert upsell flows or survey logic immediately after checkout, boosting AOV without redirecting the customer.

const Upsell = () => (
  <PostPurchase>
    <ProductOffer />
  </PostPurchase>
)
analytics.track('conversion')

Marketing, Analytics & Pixels

Privacy-first tracking and first-party data orchestration for modern commerce

Shopify Web Pixels

Track key user events through the unified pixel system. Build custom web pixels for first-party analytics or privacy-safe tracking.

Page Views Add to Cart Purchase Events 
analytics.subscribe('page_viewed', (event) => {
  sendToAnalytics(event.data)
})

Shopify Audiences & Marketing APIs

Integrate directly with marketing channels, leveraging Shopify's first-party audience segments for targeted advertising on Meta, Google, or TikTok.

Audience Sync Meta Integration Google Ads 
const audience = await shopify.audiences.create({
  name: 'High-Value Customers',
  rules: [...]
})

Customer Privacy API

Respect GDPR, CCPA, and consent mode requirements by dynamically filtering tracking scripts based on user privacy preferences.

GDPR Ready CCPA Compliant Consent Mode 
if (customer.tracking.marketing) {
  loadMarketingPixels()
} else {
  blockThirdParty()
}

Custom Event Tracking via Data Layer

Deploy advanced analytics with Google Tag Manager, feeding server-side tags and stitched user session IDs for more accurate attribution.

Server-Side GTM Ready Attribution 
dataLayer.push({
  event: 'custom_conversion',
  value: cart.total,
  session_id: session.id
})

ShopifyQL & ShopifyQL Notebooks

Query real-time commerce data using Shopify's new data language and build internal analytics dashboards for merchants and stakeholders.

Real-Time Query Dashboard Builder SQL-like 
FROM orders
SHOW total_sales
GROUP BY created_at.day
SINCE -30d